
Back in the Web 2.0 days, RSS and Atom feeds promised a better way to consume content. No more jumping between websites just to catch up on what’s new. You could open a single feed reader and get everything in one clean stream. It felt like the web finally worked for you instead of the other way around.
As the ecosystem grew, new tools appeared around it. One of the biggest was FeedBurner, which Google later acquired. It helped publishers track subscribers, manage feeds, and even monetize them by inserting ads directly into the feed. It was an early version of what we now call native advertising - ads that blended right in with regular content.
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